Annual Report
University Project
Annual Report Redesign
More About the Project
Challenge
Breathe new life into an established brand’s annual report for the coming year, but with a unique twist: no images allowed.
Solution
Instead of relying on stock visuals, the solution was to craft a visually compelling yet image-free annual report. This meant delving deeper and uncovering the brand’s essence to translate it into impactful design elements.
Creative Process
The journey began with analyzing the previous year’s report. However, inspiration struck unexpectedly while reviewing the Rainforest Alliance’s report. There, the inside back cover served as a stark reminder of the environmental impact of stock photos.
Results
Determined to forge a more sustainable and brand-specific path, the design adopted a newspaper-style aesthetic – bold, dynamic, and text-driven. This eliminated the need for imagery while staying true to the brand’s core values and personality.
Tools
Photoshop | Illustrator | InDesign | Acrobat
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Portfolio of work
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Thank YOU!
